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Lisa Banket
Cofounding Partner/Publisher
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Carolyn Gretton
Contributing Editor
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Taren Grom
Cofounding Partner/Editor-in-Chief
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Heather Hummel
Project Coordinator
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Dan Limbach
Producer, Webcast Network
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Denise Myshko
Managing Editor
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Kim Ribbink
Features Editor
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Robin Robinson
Senior Editor
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Marah Walsh
Cofounding Partner/New Business Development
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PharmaVOICE Editors' Blog

Tuesday, May 21, 2013

Top Industry Research on Afib Prevention to be Revealed

John Camm, QHP, MD

Monday, May 20, 2013

Driving Innovation in BioPharma: From Discovery to Delivery with Product Lifecycle Management

Kalypso Innovation White Paper
White Paper: Innovation in BioPharma

Download this free white paper now.

This white paper explores how product lifecycle management (PLM) can enable biopharma companies to develop innovative products that generate real economic benefits for their organizations and health benefits for patients.

Provided by: Kalypso

Friday, May 17, 2013

Global Clinical Trial Data Collection: A minefield or a walk in the park?

Global Telecom Testing
Image by Chris Pearson
Download this free white paper now.

Companies are losing clients and compromising their global clinical trials because the worldwide telephone numbers assigned to these trials are flawed. Participants and doctors calling to report critical trial data often cannot due to non-operational telephone numbers. The time and money spent to fix these faulty telephone numbers is costly, frustrating, and compromises the clinical trial and its success.

Provided by: Global Telecom Testing

Amped ATU:Free white paper How Data Fusion Can Turn Awareness, Trial, and Usage Studies Into a Powerful Tactical and Strategic Tool

Encuity strategic tool
Free white paper
Download this free white paper now.

ATU studies can be turned into a powerful tactical and strategic tool by making them part of an integrated market research platform that includes a review of competitive promotional strategy, message recall and tracking, longitudinal patient data and prescription analysis, and benchmarking against normative data.

Provided by: Encuity Research

Thursday, May 9, 2013

Direct to Persona: The New DTC

The New DTC
DTC Marketing White Paper

Download this free white paper now.

This whitepaper discusses the changes in Direct to Consumer marketing that are on the horizon. The old model worked for a while, but to thrive in DTC today a more social media marketing approach is needed. The new model is flexible, direct, and can be tracked in real time with. An integrated social media approach delivers better results with Direct to Persona marketing.

Provided by: Liquid Grids

Thursday, May 2, 2013

What is Creativity?

business advantage in advertising
Anthony Rotolo
In this episode, Mr. Rotolo talks about creativity in the health and wellness space. We cover the importance of creativity in advertising, how to be creative, and, when used properly, how creativity influences behavior change.

Thought Leader:
Anthony Rotolo, Chief Creative Officer, True Health + Wellness

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a Harte Hanks Company

Wednesday, May 1, 2013

Developing Robust Potency Assays for Validation

biotechnology assay
Dr. Peter Wunderli
In this episode, Dr. Wunderli discusses PPD's recent laboratory facility expansion, outlines challenges and critical factors in cell-based bio bioassay product development, talks about disease states suitable for this type of technology, and finally, takes a look into the future of cell-based assays.

Thought Leader:
Peter Wunderli, Ph.D., Associate Director, Biopharmaceutical Services at PPD

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Development and Qualification of Potency Assay Methods to Support Early Phase Release and Stability Testing of a Biotherapeutic Formulated with a Bioresorbable Carrier


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PPD's Cell Based Assay Laboratory was contracted by a client to improve the performance of a potency assay that had been developed for their biological product. The assay met pre-established qualification specifications for linearity, precision, and specificity and has been successfully implemented in testing the release and stability of multiple product lots, across an 18 month testing period.

Provided by: PPD

Potency Assay Methods

Tuesday, April 30, 2013

New Challenges for Global Clinical Trials: Managing Supply Logistics in an Expanding Clinical Trial Universe

fisher clinical trials white paper
Global clinical trials require appropriate communication
Download this free white paper now.

This white paper provides an overview of the New Challenges for Global Clinical Trials. The specific challenges discussed are the changing regulatory environment, customs requirements, infrastructure issues, data management, regional idosyncrasies, and differing quality standards.

Provided by: Fisher Clinical Services

white paper

Monday, April 29, 2013

Upcoming Webinar: Prevention of Persistent Atrial Fibrillation – the Next Frontier in Pharmacotherapy

Atrial Fibrillation
Register for this webinar today

Thursday – May 30, 2013 / 11:00 am – 12:00 pm EST – Free Attendance

Sponsored by avertAF

The webinar will introduce the unmet need and pharmaceutical opportunity for pharmacological prevention of persistent atrial fibrillation. Professor Camm will put our discoveries and plans against the backdrop of recent advances in management of atrial fibrillation. Our focus is to enable cost-effective industry development of the first generation of disease modifying agents that aim to prevent the more serious forms of atrial fibrillation.

Register today!

During the webinar, we’ll discuss:
  • Current treatment objectives in atrial fibrillation
  • Unmet need in management of AF
  • Research findings on the role of remodeling in development of AF
  • Research findings related to role of galectin-3 and other targets
  • avertAF research objectives and plan
  • avertAF model and benefits to participating companies
Key Takeaways:
  • Atrial fibrillation is a common and serious arrhythmia
  • Recent pharmaceutical focus has been on prevention of complications
  • Animal studies point to structural and electric remodeling as important processes
  • These processes appear to be galectin-3 mediated
  • Blocking the remodeling pathway can prevent AF
  • avertAF is an open industry initiative
  • avertAF aims to facilitate drug development for AF prevention
Who Should Attend - Managers and above in:
  • Cardiovascular drug research and development
  • Business development
  • Strategy
Expert Presenters:


Bertram Pitt, MD
Professor Emeritus
University of Michigan

John Camm, QHP, MD
BHF Professor of clinical cardiology
St George’s University, London, and Imperial University, UK

José Jalife, MD
Cyrus and Jane Farrehi Professor of Cardiovascular Research
University of Michigan

Pieter Muntendam, MD
President
avertAF


Register today!

Full webinar info