In Jason's words...
IdeaSelling by Sam Harrison is an easy read and a nice set of ideas on how to communicate creative ideas and sell them through to clients, bosses and the like. It’s chock full of inspirational quotes and ideas that can jump start your brain. Worth a read.
Social Media Metrics by Jim Sterne is a must-read for those of you needing to focus at least some of your efforts on measurement. It does a great job of rolling through performance indicators in the social space and how to choose which ones are key to your marketing efforts.
Branding Yourself is by my buddies Kyle Lacy and Erik Deckers and takes the personal branding concept a few steps farther than other books by thinking through the off-line as well as on-line aspects. There’s a section devoted to public speaking and other non-Internet channels, even.
Finally, The Ultimate Online Customer Service Guide from Marsha Collier offers a great primer on using the web to facilitate customer service. If you’ve heard my social media strategies talks, that’s one of the six fundamental reasons your business is involved with social media. So this is an important book and one of the first to break that social media purpose down.