Dan Limbach
Dorene Weisenstein of The Core Nation (Core-Create/Brandkarma) is showcasing a 3-part blog series on our blog http://www.corenationrants.com/. The series looks at common branding and marketing tactics that instead of distinguishing innovative pharma products, launches them into a “sea of sameness” and then offers creative calls to action.
Here is the link to view the highlights: http://bit.ly/aEHGLv
Or just go right to the blog at http://www.corenationrants.com/
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limbach, core nation
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