Mission: Innovation - A PharmaVOICE 100 Spotlight

                                            Mario Martinez II

By Taren Grom, Co-Founder and Editor-in-Chief, PharmaVOICE

Mario Martinez II is an entrepreneur on a mission.

Capitalizing on an early passion for technology, Mario’s quick learning style and creative approach to solving complex problems quickly parlayed into an IT career. After a supporting role at Cornet International, he joined Eisai in a sales technology management position.

He says working at Eisai, which was a pharmaceutical startup in the United States at the time, was an incredible experience and he counts working on the Alzheimer’s therapy Aricept particularly poignant as later the devastating disease became personal, affecting a member of his family.

Mario believes that the benefits that can be delivered to patients and families by the industry and knowing he and those who work to make a difference to millions of lives is an incredible value that is hard to get in other industries.

Mario says he was fortunate to work around great leaders and observe them in action as they built Eisai from a start-up to a full-fledged pharmaceutical company in the United States. And he counts Lonnel Coates, executive VP, and president, Americas region, Eisai, and president and CEO, Eisai Inc., as a key mentor during that time. Mario say Coates provided him with guidance on his career and personal growth.

After moving up the ranks at Eisai, Mario went on to a management role in sales technology at Medicis. After three years, he knew he was ready to pursue the passion he felt at Eisai and marry this with his expertise in technology.

The result was founding 360 Vantage in 2006 at the age of 30. His mission is elegant: pursue innovation. This young entrepreneur has had remarkable success in just afew short years: in addition to his first client, Medicis, he has added more eight more life-sciences clients, 30 employees, a development center in India, and a healthy margin that most CEOs would envy.

Martinez is positioning the company to push the limits of existing sales and marketing technology to design fast, accurate, and easy-to-use applications that can be accessed from anywhere, from the latest devices. Mario saw a growing need for business transformation and end-user adoption within the industry, and successfully predicted the emergence of cloud computing.

Since then, the company has become a pioneer in the development of custom CRM and marketing apps developed on Salesforce.com and Force.com platforms, with some of the industry’s first offerings for iPhone, iPad, and Android devices.

Mario is more than just a visionary, he is also committed to his community and to giving back to those less fortunate. Mario has earned a place on the 2012 PharmaVOICE 100 and is inspiring his employees, clients, and colleagues to stretch beyond what they think is possible.

Learn more about Mario through his PharmaVOICE 100 feature in the latest issue of PharmaVOICE.


To learn more about 360 Vantage, visit www.360vantage.com.

Check out the other 99 PharmaVOICE 100 honorees at www.pharmavoice.com.