Are Your Buzzwords Out of Control? See the BS Detector at Work

Don't be this guy

I'll bet if you took just 60 seconds, you could think of at least 20 business buzzwords you see on a daily basis.

Oftentimes, a buzzword is originally coined in a book, speech, article, or advertisement, and it portrays a concept efficiently and succinctly. Then it get used by a broader base. Then it gets overused. Finally, it is used so widely and in so broad a context that it has almost no distinct meaning at all. It becomes a crutch for marketers, strategists, and communicators.

Buzzwords are the comfort food of business communications. People nod their heads when they hear these words, and feel good because they are familiar with the terms. They make everyone feel smarter, but it is all an illusion. Messages without substance. This is lazy communicating on both sides.

Before we start thinking out of the box to establish synergies that empower stakeholders and invoke paradigm shifts, please take a minute to enjoy this cloud-based, best-in-class video. At the end of the day, you'll thank me.