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PharmaVOICE Editors' Blog

Thursday, May 2, 2013

What is Creativity?

business advantage in advertising
Anthony Rotolo
In this episode, Mr. Rotolo talks about creativity in the health and wellness space. We cover the importance of creativity in advertising, how to be creative, and, when used properly, how creativity influences behavior change.

Thought Leader:
Anthony Rotolo, Chief Creative Officer, True Health + Wellness

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