Disruptive Technology: Creating Opportunity

by Tim Davis, CEO and co-founder of Exco InTouch

I’m often asked: what’s the best way to ensure our staff have the vision to keep Exco InTouch one step ahead of the competition? My answer is very simple: give people the freedom to express themselves and innovate.

Businesses really need to invest in their people in this way. Everyone who works for Exco InTouch is a bit of a geek; what we like to do in our spare time – as well as when we’re at work – is to investigate new technology. Our staff are constantly looking at what’s out there and bringing new ideas and innovations back into the office with them. They also have a deep understanding of the challenges faced by our customers. This, coupled with an expertise in current technology, allows Exco InTouch to continually solve problems with new ideas and technologies. Innovative ideas can be sparked anywhere; they’re as likely to happen in the kitchen making coffee as in any board meeting.

Disruptive technology is an odd phrase, which, at first glance, might seem to have rather negative connotations. However, the opposite is in fact true. With disruptive technology comes opportunity. At Exco InTouch we use our innovative ideas to create disruptive technology for the pharmaceutical sector to create a step-change in both the industry, and for those people using the technology.
Mobile internet is the very essence of disruptive technology in that it has come along and changed the way individuals act and behave. It has given individuals, even those in remote areas, access to information that they previously had no hope of being exposed to. The advances enabled in developing countries, such as health test reporting and gathering data on water salinization, are astounding.

In my opinion, a company should always be looking to identify the next disruptive technology and have the agility to adapt their services or products to introduce and exploit it. This is what we’ve done with mobile devices and mobile access to the internet at Exco InTouch. Be the leader, not the follower. There is a great skill in identifying the right disruptive technology, but picking a winner can reap great benefits. After all, any successful business is continually innovating and finding ways to be the best.

To find out more about how Exco InTouch is helping achieve better outcomes for healthcare programs through technological innovation, visit our blog page our view some of our case studies here .

About the Author:
Tim Davis is CEO and co-founder of Exco InTouch, the leading provider of mobile and digital patient engagement solutions to support the Clinical, Late Phase and mHealth industry. Having working in the clinical research technology industry for over 17 years, Tim is passionate about leveraging everyday technology to simplify the process of clinical data capture, both for the pharmaceutical industry and for the patients themselves. As a subject matter expert in the clinical technology arena Tim was recently recognized as one of the PharmaVOICE 100 for his vision in utilizing mobile technology to engage patients throughout the clinical trial and healthcare process.