Benchmarks and Bellwethers: How Market Research Can Provide the Prescription for Launch Success - white paper

Encuity Research white paper

Manufacturers rely on market research in the form of customized awareness, trial, and usage (ATU) studies. ATU studies track physician and healthcare providers' brand awareness, patient types and product usage, pricing and access experience, attribute ratings and rankings, and intended future prescribing. As they are traditionally used, these studies simply track and report on key variables and produce nothing more than descriptive data. This descriptive data provides a good picture of "what" is happening in the market. But it does not necessarily answer the more critical questions, "So what?" and "Now what?" Learn more in this white paper.

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Amped ATU:Free white paper How Data Fusion Can Turn Awareness, Trial, and Usage Studies Into a Powerful Tactical and Strategic Tool

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ATU studies can be turned into a powerful tactical and strategic tool by making them part of an integrated market research platform that includes a review of competitive promotional strategy, message recall and tracking, longitudinal patient data and prescription analysis, and benchmarking against normative data.

Provided by: Encuity Research