Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert - podcast

Peter Lammers

Thought Leader: Peter Lammers, VP, Strategy, Veeva Systems

In this episode, Mr. Lammers talks about using a multichannel business strategy in life science companies. He defines the multichannel approach, covers the core challenges, offers his review on Pharma's adoption of multichannel, and provides advice for commercial leaders.

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White Paper - Embracing the Sunshine Act

Under the Sunshine Act, the first data submissions reports are due March 31, 2014, and both the life sciences industry and the medical community have significant concerns about the amount of information that must be publicly disclosed. This white paper explores physicians' concerns and outlines actions that life sciences companies can take to help set their providers' minds at ease. Physicians' worries range from tarnished personal reputations to potential identify theft. Read how life sciences organizations can take this opportunity to build better relationships with their customers.

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