Purdue Pharma Fighting Pharmacy Crime with Twitter

Dan Limbach

Pharmceutical companies have been using social media for branding and tapping into the buzz about their company and its products. Purdue Pharma is using Twitter to help fight crime at the local pharmacy level with its just-released RxPATROL(r) Twitter feed to assist its rxpatrol.org website.

When criminals steal from pharmacies, it affects the pharmacy, the drug company, and the patient. Twitter's immediate style of communication could help identify criminals and help prevent crimes in the future. The feed will provide information on recent crimes, as well as tips on how to reduce crimes at pharmacies.


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Attitude, Inspiration, and Your Health

Dan Limbach

How important is attitude and inspiration to health? I've never seen a better story about taking personal responsibility for one's health and happiness.

Screens of the (near) Future for Better Patient Care

Dan Limbach

Those of us who were around when computer screens were black with green text (and only text) have seen screen technology come a long way. Now we have 24" flat screen LCD screens with resolutions we could only dream of back then. Look what ideas are possibly in store for us in the next wave.

This video shows possible applications using new screen technologies. How about an iPhone you can stretch to make the screen area larger? How about a digital mirror in your bathroom that provides any information feed we desire? How about new ways we can collaborate by dragging information and visuals from my screen to yours?

There are plenty of possibilities where these ideas could be used in the life sciences. Patients could get reminders from their mirror display to take their medicine after they are done brushing their teeth. Pharmacies could move animated prescription guidelines and complete PI content to the consumer's device when they pick up their prescription. Patient diaries could be much easier and more portable for logging more accurate information. And it could be transferred to the study team with ease.

What ideas do you have? Let's see some comments.