Lisa Banket
Cofounding Partner/Publisher
Taren Grom
Cofounding Partner/Editor-in-Chief
Heather Hummel
Project Coordinator
Dan Limbach
Producer, Webcast Network
Denise Myshko
Managing Editor
Kim Ribbink
Features Editor
Robin Robinson
Senior Editor
Marah Walsh
Cofounding Partner/New Business Development

PharmaVOICE Editors' Blog

Tuesday, July 27, 2010

If the SEC and the Red Cross Can Do It

Dan Limbach

Can Life Sciences companies leverage social media like other organizations? Some say "Our industry is too regulated. We don't have the resources. Social media is for the younger folks. It's just a fad." Nonsense. But if the top brass is not on board, social media is indeed tough to make work for your copmpany.

I just read a great article by Merritt Colaizzi about how leaders at the SEC and the Red Cross are getting their organizations behind the social media phenomenon, and using it media to move the needle. And boy, does it ever move. Below is an excerpt from a July breakfast conference held in Washington D.C..

Have a vision. Instead of getting mired in platforms, tactics and details, Story suggests communicating what your big-picture goal is by using the language of the higher-ups in your organization. Think of this as a reverse engineering of your social-media strategy, he says.

Make sure everyone internally knows about it. Harman says the single thing that’s made the most difference in securing organizational buy-in and holding management’s attention at the Red Cross is a simple daily social-media update e-mail that includes 10 to 20 quotes of what people are saying about them — both positive and negative. Harman started this practice for her own discipline — to make sure she was listening to and reading everything folks were saying each day — and now the e-mail is read daily by 400 members of management, staff and volunteers each day.
This kind of “ambient awareness” is a way for everyone across the Red Cross to know what’s going on. (I don’t know about you, but we’re starting this practice at SmartBrief today!)

Renovate your top-down communications. Instead of laying down the law, offer positive guidance and encourage your employees to be out there on the social Web, saying the kids of things you hope they will say. Harman suggested messaging along the lines of, “We’d love it if you did these four things on a daily basis.”

Deal with naysayers up front. Levit suggested sitting down with skeptics for proactive conversations with them, emphasizing how social media can make their lives easier and asking what you can do to help get their jobs done. Sometimes it’s necessary to hold people’s hands a bit through the transformation period.

Host training sessions for your team. Our panelists delivered invaluable advice for educating your colleagues about social media.

Thursday, July 22, 2010

Facebook Passes 500 million Users

Dan Limbach

If you still think social media is not ready for prime time, think again. Its uses for personal and business applications is clear. Is your company using Facebook? Assume your clients are - and your prospects - and your competitors.

Click Here to see Diane Sawyer interview Facebook's founder at his HQ.

Monday, July 12, 2010

Real ads the wouldn't fly today

Dan Limbach

Pharma advertising is among the most regulated of any industry. Here's a look at some vintage ads that would likely never see the light of day in current times.

See 41 inexplicable ads from days gone by. Click here to see more Vintage Advertising.

Tuesday, July 6, 2010

How Google Search Works: Not for the Dainty

Dan Limbach

Google search is a mysterious black box that processes queries and spits out results - 300 million times a day and to the tune of $20 billion a year. Nobody outside Google knows exactly how it works, but this is as good a schematic as you'll find.

(Click on above image twice for a larger size)

Click here to see the original source of the schematic, at PPCBlog. Nice work, folks!

The A to Z of Marketing Technology: What Every Healthcare Professional Needs to Know

Robin Robinson

Ever wonder what the difference is between a DROID and a Palm, and which would work best for you?

Do you need an iPad, or just an iPhone? How about wifitti, or Aerva? Do you know how to use it in your marketing efforts? Marketing technology is advancing faster than we can keep up with, and although there’s no doubt that these tools can be used to easily reach prospective clients, I hear a lot of people asking, but how? For example, should you be using HTML5 (think hyped up FLASH in a browser) on your website, or QR code in your ads (to open a web page or other information in the phone's browser by using a camera phone to take a picture of it). These are great fun, but how can they be used for commercial strategy? With all the innovations being announced every day, it is difficult to know which are important for us professionally.

Looking for Answers?

If you are looking for answers to these and other burning technology-related questions, you should attend The A to Z of Marketing Technology: What Every Healthcare Professional Needs to Know, an event scheduled for July 15th at Cramer. I plan to go and find out exactly what a QR Tag is and how to apply it to healthcare. I also want to discover the benefits of the DROID compared with my common Blackberry. Liz Kay at Cramer tells me the event is designed to take the mystery out of some of the technologies that we’ve all been hearing about and we’ll get a chance to see how they work, pick them up, and hear how they apply to healthcare. All of which will be great background for my upcoming article for the October issue of PharmaVOICE on the application of consumer-centric technologies in the life-sciences space.

Darren Ross, Executive VP of Solutions at Cramer, and Paulo Machado, President of Health Innovation Partners, will be leading a discussion on healthcare and technologies. For more information about this HBA Boston event, visit

Hope to see you there!

Event Date:
Thursday, July 15, 2010

425 University Avenue
Norwood, MA 02062

5:00 – 6:00pm Registration Open
6:20 – 7:00pm Healthcare Technology Discussion
5:00 – 9:00pm: Tabletop Displays
Summer hors d'oeuvres
Cold beverages, beer and wine will be served