Creativity and Its Critical Role In Pharmaceutical Branding & Marketing

Dan Limbach

Core Nation launches 3-part blog series

Dorene Weisenstein of The Core Nation (Core-Create/Brandkarma) is showcasing a 3-part blog series on our blog http://www.corenationrants.com/. The series looks at common branding and marketing tactics that instead of distinguishing innovative pharma products, launches them into a “sea of sameness” and then offers creative calls to action.


Here is the link to view the highlights: http://bit.ly/aEHGLv

Or just go right to the blog at http://www.corenationrants.com/

Map Puts Online Communities in Perspective

Dan Limbach

There are so many ways to participate in online communities, and the choices can be daunting. Email, Forums, Facebook, Twitter.

In the early days of the commercial Internet (after it was only used as a research tool), I remember having just a few choices. Compuserve, Prodigy, and eventually AOL. There were also Bulletin Board Systems (BBS) you could dial into with your 33K modem. Each were considered online communities in their own right. My, how things have changed.

Now there are hundreds of online community platforms, and many come and go like the tides.  Check out this informative "Map" of online communities from XKCD.com. The larger the land mass, the more robust and active the community (it's not solely based on user counts). See how your favorites stack up. You can also use the map to find new areas to explore with your marketing efforts. There could be entire "countries" out there you didn't know existed.

click image for larger view

Click here for Super Large Map

Here's the original source