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As patients face increasing cost-sharing, nearly every healthcare decision has a cost component. How are these factors affecting your brand? Join us for an insightful session on how cost-sharing is impacting your brand.
Zitter Health Insights has developed a unique mobile research platform that continuously tracks thousands of consumer healthcare decisions at key moments: at the doctor’s office, at the pharmacy, and at home during research and self-treatment. Combined with a database of more than five hundred co-pay programs, ZHI’s analysis provides new insights into how a patient’s perceived net out-of-pocket cost influences prescribing, uptake, and adherence. The session will present information on healthcare journeys involving specialty as well as non-specialty categories.
The presenters will address the following topics:
- When and how is cost discussed in the physician’s office?
- How does cost affect willingness to try a new therapy?
- How do co-pay programs influence uptake for cost-sensitive patients?
- How aware are patients of co-pay coupons?
- How does patient cost influence adherence?
- How does income affect cost-sensitivity?
- What is the average walk-away out-of-pocket cost for different conditions?
- Brand Marketing
- Marketing Management
- Marketing Research
- Marketing Communication Agencies
- Payer Marketing
- Payer Market Research
- Co-pay Program Managers
- Co-pay Program Vendors
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