In the bestseller book “Made to Stick,” Dan and Chip Heath, discuss why some ideas thrive while others die.
Now in their new book, “Switch,” they discuss how the two parts of our mind, the rational part and the emotional part, make it hard to create lasting change in our companies, our communities, and ourselves.Sometimes getting past an immense hurdle requires only a simple change, which in turn makes all the difference in our ability to maintain the change. And the result is often transformational, if the examples in the book are any indication. How many ways could your organization benefit from a retooling of “Business as usual?”
I will be attending the Pharmaceutical Marketing Research Group (PMRG) Annual Conference March 21-23 in Orlando. Dan Heath is the Monday Keynote Speaker, relating his research findings and ideas on change to our industry. I’ll be there looking to generate a few transformational ideas of our own during the talk. If you don’t see me there, make sure you stop by to say hello in the Media Lounge. Hope to see you at PMRG!
Learn more about the PMRG 2010 National Conference!