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PharmaVOICE Editors' Blog

Tuesday, July 6, 2010

The A to Z of Marketing Technology: What Every Healthcare Professional Needs to Know

Robin Robinson


Ever wonder what the difference is between a DROID and a Palm, and which would work best for you?


Do you need an iPad, or just an iPhone? How about wifitti, or Aerva? Do you know how to use it in your marketing efforts? Marketing technology is advancing faster than we can keep up with, and although there’s no doubt that these tools can be used to easily reach prospective clients, I hear a lot of people asking, but how? For example, should you be using HTML5 (think hyped up FLASH in a browser) on your website, or QR code in your ads (to open a web page or other information in the phone's browser by using a camera phone to take a picture of it). These are great fun, but how can they be used for commercial strategy? With all the innovations being announced every day, it is difficult to know which are important for us professionally.

Looking for Answers?

If you are looking for answers to these and other burning technology-related questions, you should attend The A to Z of Marketing Technology: What Every Healthcare Professional Needs to Know, an event scheduled for July 15th at Cramer. I plan to go and find out exactly what a QR Tag is and how to apply it to healthcare. I also want to discover the benefits of the DROID compared with my common Blackberry. Liz Kay at Cramer tells me the event is designed to take the mystery out of some of the technologies that we’ve all been hearing about and we’ll get a chance to see how they work, pick them up, and hear how they apply to healthcare. All of which will be great background for my upcoming article for the October issue of PharmaVOICE on the application of consumer-centric technologies in the life-sciences space.

Darren Ross, Executive VP of Solutions at Cramer, and Paulo Machado, President of Health Innovation Partners, will be leading a discussion on healthcare and technologies. For more information about this HBA Boston event, visit http://www.hbanet.org/events.aspx.

Hope to see you there!

Event Date:
Thursday, July 15, 2010

Location:
Cramer
425 University Avenue
Norwood, MA 02062
781-255-8400

Agenda:
5:00 – 6:00pm Registration Open
6:20 – 7:00pm Healthcare Technology Discussion
5:00 – 9:00pm: Tabletop Displays
Summer hors d'oeuvres
Cold beverages, beer and wine will be served

2 comments:

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Anonymous said...

EHR’s are the way of future, we just need to make sure that doctors follow the meaningful use guidelines.

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