Dan Limbach
Search marketing can be very complicated. Here's a simple approach to paid search, and it should take less than an hour. No code changes to your site are necessary.
Step 1) Let Google analyze your website for relevant keywords.
Click here:
AdWords Keyword Estimator Tool
Type in your website url in the right-hand box, and type in the security letters in the lower box. If you are logged into a Google account, you will not see the security box, as you have already been validated. Click the Search button.
You'll see a list of keywords. Let's sort them by number of search hits globally. Click on the "Relevance" button.
Select "Glogal Monthly Searches" in the pulldown menu.
Click on the Columns button and check the three columns in the image below. You can also drag and drop the columns to be in the order you prefer.
Now the keywords are sorted by number of searches. You also see what you would need to bid for that keyword for your ad to be seen on Google. The Competition column tells you relatively how many bids are in for that keyword.
The best opportunities for your site have the following characteristics:
AdWords ads are placed in the areas marked by the red box. Organic results (not paid) are displayed in the area marked by the blue box. Ads are placed based on how effective they are at getting clicks and how much you bid. Your ads will move around the ad areas as they and other ads are analyzed by the system. No matter what you bid, you cannot guarantee the top position.
Step 2) Place your bids
You need an AdWords account to place bids. Its' free to register, but you need a balance in your account to place bids. This balance will be deducted from whenever someone clicks on your ad. Knowing how to write compelling ads is a topic unto itself.
Step 3) Track your keyword performance
AdWords will tell you how many click you've received and how much you've paid for those clicks. If a keyword is giving you a lot of clicks, but they are not converting into your objectives, you can turn off specific keywords. It pays to review your AdWords account at least weekly. Many people review high traffic accounts daily, even hourly.
Step 1) Let Google analyze your website for relevant keywords.
Click here:
AdWords Keyword Estimator Tool
Type in your website url in the right-hand box, and type in the security letters in the lower box. If you are logged into a Google account, you will not see the security box, as you have already been validated. Click the Search button.
 |
| click on image to enlarge |
You'll see a list of keywords. Let's sort them by number of search hits globally. Click on the "Relevance" button.
 |
| click on image to enlarge |
Select "Glogal Monthly Searches" in the pulldown menu.
 |
| click on image to enlarge |
Click on the Columns button and check the three columns in the image below. You can also drag and drop the columns to be in the order you prefer.
 |
| click on image to enlarge |
Now the keywords are sorted by number of searches. You also see what you would need to bid for that keyword for your ad to be seen on Google. The Competition column tells you relatively how many bids are in for that keyword.
 |
| click on image to enlarge |
The best opportunities for your site have the following characteristics:
- High number of searches for a relevant phrase
- Low bid price
- Low competition
AdWords ads are placed in the areas marked by the red box. Organic results (not paid) are displayed in the area marked by the blue box. Ads are placed based on how effective they are at getting clicks and how much you bid. Your ads will move around the ad areas as they and other ads are analyzed by the system. No matter what you bid, you cannot guarantee the top position.
 |
| click on image to enlarge |
Step 2) Place your bids
You need an AdWords account to place bids. Its' free to register, but you need a balance in your account to place bids. This balance will be deducted from whenever someone clicks on your ad. Knowing how to write compelling ads is a topic unto itself.
Step 3) Track your keyword performance
AdWords will tell you how many click you've received and how much you've paid for those clicks. If a keyword is giving you a lot of clicks, but they are not converting into your objectives, you can turn off specific keywords. It pays to review your AdWords account at least weekly. Many people review high traffic accounts daily, even hourly.
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1 comments:
That's really good stuff. My buddies at work will definitely be awestruck ! Thanks for sharing.
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