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PharmaVOICE Editors' Blog

Thursday, March 7, 2013

A Game Changer for Health Outcomes - A Little TLC

HCPs can make a difference with attitude and caring
A little TLC goes a long way for improving health outcomes
An article in Wired Magazine (February 2013) caught my attention. We all know about the Placebo Effect. It's been vetted and verified. The human mind is capable of some amazing things, and in some cases, it is responsible for positive health outcomes even when given a placebo.

Along those lines, Wired states that how a patient is treated by an HCP can also make a significant difference in health outcomes. If the patient believes the HCP cares about her well being, and this is demonstrated through empathetic actions, the outcomes are better than if the treatment is administered without any personal empathy with the patient.

One NEJM-published study showed that patients with arthritic knees fared no better with arthroscopic surgery than with a placebo. According to the article, "Many patients who really need empathy and advice are instead given drugs and surgery."

Imagine the savings in spending if the health care industry adopted a more caring philosophy first, instead of immediately going down the path of more traditional treatments.

I'm certain that some stakeholders would push back, but in the long run, what's best for the patient is the ultimate barometer.

Read full article

Game changers
Wired's "Think Big" issue

1 comments:

Kurt Neumann said...

Working in health business over four decades I can emphasize what Dan said. My interpretation of those facts is, that the owners of the health systems worldwide have not yet found scientific evidence for a soul of their patients. They out financial pressure on the system instead. Thus, it is now wonder that physicians concentrate on possible action in the shortest possible time.

Kind regards
Kurt

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