|Is Crowdsourcing Viable for Pharma|
How did Wikipedia put encyclopedia companies out of business? How did Netflix improve its recommendations to users? Why does Linux dominate web server operating systems? How did amateurs stomp the predictions of geological experts in gold mining speculation? Is there intelligent life in outer space? These are all examples of crowdsourcing, albeit in different flavors.
Can thousands of people solve problems faster and cheaper than a team of bona-fide experts? That is the promise of crowdsourcing.
There is no single magic formula for crowdsourcing success. Here is one common method.
1) Define the problem
2) Ask people for solutions
3) Share all available data (often huge amounts of data)
4) Examine the submissions
5) Award the prize(s)
6) Implement the solution(s)
Can crowdsourcing work for pharma and help improve adherence, patient care programs, and general health and wellness initiatives? According to Duncan Arbour at inVentiv Health and Innovation, we'll find out soon. Check out his article The Sense and Sensibility of Patient Crowdsourcing.
Can crowdsourcing uncover a future blockbuster or help find a cure for a serious disease?
Let’s hear your ideas in the comments.