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PharmaVOICE Editors' Blog

Wednesday, September 11, 2013

Follow This Hashtag for Health Care Trends in Social Media

health care social media

Are you involved in health care marketing? If so, then you know social media is a mature, yet still growing opportunity. We already knew consumers were getting lots of health-related info from the Internet. Social media has only added more fuel to this information explosion. Twitter is a great way to stay on top of trending topics in social media for health care.

I highly recommend the hashtag #HCSM.

It stands for Health Care Social Media. There are often some very interesting conversations and resources in tweets that use this hashtag. You never know what you'll find at any given time, but most of the time there are some interesting topics. Just type #HCSM into your twitter search box and see what comes up. Here's a snippet of what I saw today.

health care social media
Search results for #HCSM
You can even set it up as a column in Tweetdeck. Aren't you using Tweetdeck yet? Well, you should be. It's free, and it helps you organize what you see on Twitter.

Once you are "plugged in" to this hashtag feed, you can start following the thought leaders on this topic. Their posts will automatically start showing up on your Twitter page. And when you are tweeting on social media in health care, make sure you include the hashtag #HCSM. You may earn some new followers of your own.


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