Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert - podcast

Peter Lammers

Thought Leader: Peter Lammers, VP, Strategy, Veeva Systems

In this episode, Mr. Lammers talks about using a multichannel business strategy in life science companies. He defines the multichannel approach, covers the core challenges, offers his review on Pharma's adoption of multichannel, and provides advice for commercial leaders.

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Building Better Medication Adherence Models to Improve Health Outcomes - Podcast

Jim Dockery

Thought Leader: Jim Dockery, Executive Director, Market Data Insights and Innovation, Adheris

In this episode, Mr. Dockery covers several issues related to patient adherence, including using Big Data to predict patient behavior and improve adherence in a patient population, as well as how to accurately measure adherence rates.

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Unlocking the Power of Strategic Workforce Planning - Podcast

Mark Lanfear

In this episode, we discuss the challenges in pharma regarding workforce management, the growing trend of strategic workforce planning, and how this phenomenon will continue to evolve over the next 5 years.

Thought Leader: Mark Lanfear, Global Practice Leader, Americas Scientific Product Group, Kelly Services, Inc.

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Featured Article: The Physician Payments Sunshine Act

More than a mere reporting exercise, it’s an opportunity to proactively engage with key customers to build stronger relationships, trust, and transparency.

Is your organization looking through the right lens?

Strategically, Genpact views this as an opportunity for life sciences manufacturer’s to differentiate themselves.

As engaging with key customers continues to be a challenge, are life sciences companies

looking at this as an opportunity or just a necessary evil?

View the full article online

Emerging Care Management Models in the Pharma World, a case study by IDC

IDC Study Results

This IDC Health Insights Case Study focuses on emerging models of care management, especially in developing countries. Over the next couple of years, care management aimed at high-risk patients will emerge as a reality in the Asia/Pacific region.

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Benchmarks and Bellwethers: How Market Research Can Provide the Prescription for Launch Success - white paper

Encuity Research white paper

Manufacturers rely on market research in the form of customized awareness, trial, and usage (ATU) studies. ATU studies track physician and healthcare providers' brand awareness, patient types and product usage, pricing and access experience, attribute ratings and rankings, and intended future prescribing. As they are traditionally used, these studies simply track and report on key variables and produce nothing more than descriptive data. This descriptive data provides a good picture of "what" is happening in the market. But it does not necessarily answer the more critical questions, "So what?" and "Now what?" Learn more in this white paper.

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Six Keys to Effective Global Sales Training Design - white paper

Global Sales Training

The biopharmaceutical sales representative detailing physicians in New York faces a very different environment from his colleagues in London or Tokyo. Though they all may work for the same multinational company selling the same brand for similar indications, the languages, regulatory issues, physician relationships, and competing brands they deal with could be wildly diverse. Cost-effectively designing a coordinated sales training program for these reps can be extremely difficult. This paper looks at the challenges of designing a global sales training program and offers tips on making the design process more efficient and effective.

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