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PharmaVOICE Editors' Blog

Tuesday, November 26, 2013

Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert - podcast

Veeva podcast
Peter Lammers
Thought Leader: Peter Lammers, VP, Strategy, Veeva Systems

In this episode, Mr. Lammers talks about using a multichannel business strategy in life science companies. He defines the multichannel approach, covers the core challenges, offers his review on Pharma's adoption of multichannel, and provides advice for commercial leaders.

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