For the first time in the history of the What Physicians Want! survey of Sermo physicians, a majority of MDs now want "more" or "significantly more" primary care sales representatives calling on them. But that's just the beginning - this report also describes physicians' attitudes about primary care and specialty sales representatives, nontraditional representatives, use of technology and clinical studies in detailing, preferences for communicating with patients, and doctors' top priority for interacting with industry.
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