Social Media for Patient Recruitment

Dan Limbach

Patient Recruitment efforts are utilizing Social Media more than ever. Here are a few links to some of the best info on this topic.




A Social Approach to Social Media
Better use of Web 2.0 sites like Twitter, Facebook and PatientsLikeMe could be a boon for enrollment.
http://www.bio-itworld.com/2010/05/21/patient-recruitment.html

Social Media for Patient Recruitment Only the Beginning

According to the Pew Research Center, 57% of American adults surf the Web for health-related information. The Pew Research Center also reports 52% of Americans 18 to 64, and 75% of those 18-29, are on at least one social networking site.
http://www.healthcaretrendsnewsletter.com/2010/07/social-media-for-patient-recruitment-only-the-beginning/

Social Media and Clinical Trial Patient Recruitment

Two years ago, nobody would have grasped that there would be any kind of link between ‘Social Media’ on one hand and ‘Clinical Trial Recruitment’ on the other hand. But the landscape has changed.

http://www.clinicaltrial-portal.com/social-media-and-clinical-trial-patient-recruitment/

Clinical trial patient recruitment: why social media alone isn’t enough

The clinical tial patient recruitment world is abuzz with excitement about social media. In particular, hopes are riding high that social media can help sponsors and sites significantly speed up the recruitment of participants.
http://www.treatmenttrials.com/blog/clinical-trial-patient-recruitment-why-social-media-alone-isn-t-enough/


Check this out:

PharmaVOICE is doing a feature story on Patient Recruitment. If you are a service provider in this area, we have a special package that combines editorial participation and a print ad in our February issue, as well as a premium online company listing. A triple threat. Interested? Contact me at dlimbach@pharmavoice.com or 847-594-0157. Offer ends this week.

The Power of Touch in Social Media

Dan Limbach

This is a nice piece about making stronger, more authentic business connections using social media. While social media communication takes place through wires and semiconductors, you can still interject the feeling of a good handshake online.

"The holy grail of social media marketing is an act that replicates the psychological effects of a great handshake: familiarity, engagement and trust."

Master the Social Media handshake

This concept benefits everything from customer service, sales and marketing, and even human resources. For pharma, it can help in your patient communucations and interactions with healthcare professionals.

Learn 6 ways to bridge the emotionless divide that is most digital communications. The best part is, it doesn't cost any more to make stronger connections online.

http://bit.ly/touchsm 

source: SmartBlog on Social Media

6 reasons why webinars make great social media marketing tools

Dan Limbach

Social media is not just about Tweets and blogs and Facebook and location-based services. Social media encompasses forms of media that were in existence well before social media was ever conceived. Social media is inclusive, not exclusive. Ignore this at your own loss. Learn how webinars can be an effective component in your social media efforts.

A 2009 study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinars. That stat screams opportunity, doesn’t it?


Check out part 1 of an interview with online media guru Ann Handley.

http://bit.ly/webinarstrategy