Dan Limbach
Social media is not just about Tweets and blogs and Facebook and location-based services. Social media encompasses forms of media that were in existence well before social media was ever conceived. Social media is inclusive, not exclusive. Ignore this at your own loss. Learn how webinars can be an effective component in your social media efforts.
A 2009 study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinars. That stat screams opportunity, doesn’t it?
Check out part 1 of an interview with online media guru Ann Handley.
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7 comments:
Hi,
What makes videos and music great is that it is more creative, making them a highly potential method of spreading your advertising content.
Yes, video is an excellent medium. I wouldn't say video production is more or less creative than other media, but you have a lot to play with when you consider music, sound effects, voice, animation, etc. that can be used in a video.
A social media webinar combines the capability of video tutorials and extends the learning through podcasts. Videos have always been more proficient than the written word for the purpose of conveying messages.
It's hard to beat the effectiveness of a well-crafted video compared to other media. However, each medium has its strengths and weaknesses. Knowing which medium is right for your purposes is key.
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