The Power of Touch in Social Media

Dan Limbach

This is a nice piece about making stronger, more authentic business connections using social media. While social media communication takes place through wires and semiconductors, you can still interject the feeling of a good handshake online.

"The holy grail of social media marketing is an act that replicates the psychological effects of a great handshake: familiarity, engagement and trust."

Master the Social Media handshake

This concept benefits everything from customer service, sales and marketing, and even human resources. For pharma, it can help in your patient communucations and interactions with healthcare professionals.

Learn 6 ways to bridge the emotionless divide that is most digital communications. The best part is, it doesn't cost any more to make stronger connections online.

http://bit.ly/touchsm 

source: SmartBlog on Social Media